Program Curriculum

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The Executive MBA curriculum consists of 18 modules, spread over a 15-month period, conducted over 6 intensive 2-week residential segments. The modules offered are as follows:

Provide a good understanding of corporation as a business entity and the rights and duties of various parties, i.e., shareholders, directors and management. It will also explore issues in corporate governance from an international perspective and drawing from the viewpoints of academics, regulators, practitioners and policy-makers.
Studies statistical model building with emphasis on managerial interpretation of statistical summary data. The course also covers classic statistics through multiple regression analysis to support subsequent courses in finance and marketing.
Aims to expose the students to a rigorous foundation in theoretical and behavioural microeconomics, game theory and industrial organization with their applications. The main objective is to develop students; capacity to analyse the economic environments in which business entities operate and understand how the optimal managerial decisions can vary under different constraints that each economic environment places on a manager’s pursuit of his/her goals.
Introduction to basic tools and jargon for entrepreneurship that requires financing or management of intellectual property. Terminology used by lawyer, accountants, venture capitalists, and other investors when forming and financing new companies. Assessment of feasibility of business concept and communication of concept to potential investors, employees, and business partners.
Familiarizes the manager with functions of accounting by focusing on the use of external financial reports for evaluating corporate performance and use of accounting information for internal planning and control.
Provide a framework for increasing individual and group performance, help to understand and acquire critical leadership skills required to shape and manage the behavior of people in organizations. Through self-reflection of each individual’s own practice at work, it will relate the relevance and usefulness of the concepts and management practices discussed in class to actual work experiences.
Introduces the functional areas of logistics and operations management, with a focus on more current developments and their strategic and managerial significance.
Introduces the analytical tools of macroeconomics and international finance for decision-making in situations of scarce resources, competition and imperfect markets, with emphasis on Asia. Key issues covered include the analysis of business cycle dynamics, role of stabilization policy and open economy with trade and capital flows.
The Management Practicum is a global strategic integrative consulting project which is conducted as a double module, in lieu of a master’s thesis. It is designed to allow participants to work in teams to employ and enhance the tools and concepts learned in the classroom and bring analytical thinking to problems of strategic importance for real-world businesses and organizations.
Presents fundamental strategies and frameworks to analyse and evaluate various alternatives to creating, implementing, marketing and managing new technologies. An important part of the course is how to differentiate among technology products, market them to tightly focused market segments and develop effective competitive strategies. Frameworks studied include: the technology adoption curve; developing whole products; managing disruptive technology adoption; managing through strategic dissonance; and compelling value creation.
To encourage strategic thinking about marketing, this module integrates theory and practice from the core disciplines of marketing strategy including Cross-Cultural Consumer Behavior and Branding. It also helps to drive and validate the core objective of providing a strategic and cross-cultural perspective to the challenges and opportunities of successfully marketing and branding products services in global and multi-media environments.
Presentation of theoretical principles and concepts from psychology, sociology, and economics through lectures and readings, with focus primarily on improving practical negotiating skills through experiential learning (i.e., negotiations simulations). Participants learn not only to enhance their individual abilities in dyadic and group situations but also to analyse contexts for most effective application of these skills.
Designed to address several fundamental aspects of leading complex organizations, this course places particular emphasis on the importance of developing well-aligned, high performance organizations and the challenges of leading change in organizations. The primary goals of this course are to enable students to develop an organized point of view on strategic leadership, and increase awareness of themselves as leaders.
The East-West class mix provides the diversity of perspectives, opinions and most importantly the global network. Also, the schedule and subjects are optimal for the busy global executive who's looking to gain new knowledge and navigate in an increasingly complex world.
Singaporean, Class of 2016
Vice President, Landside Concessions
Changi Airport Group