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Course Outline
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The Management Practicum, a double-credit mba course spanning two-quarters, is an extensive consulting project designed to allow UCLA
– NUS Executive MBA participants an opportunity
to “test-drive” their management skills, and apply the frameworks and tools acquired
in the program to real-life business dilemmas. This Executive MBA (EMBA) course has projects that
challenge participants to analyze and resolve
complex business issues often growing out
of the corporate employer’s context.
Such an integrative and extensive
consulting project allows participants
to work with a broad range of organizations
to define and solve strategic problems, explore
business opportunities, enhance organizational
competitiveness, and improve organizational
and managerial effectiveness.
Each team works on a specific problem or
topic that is related to the strategic direction
of the firm and is cross-functional
in nature, in that it requires
each team to research and analyze issues
from the perspective of more than one business
function. The Management Practicum also
focuses on strategic issues that are international or multinational
in scope and that bridge
key Pacific Rim countries.
Click here to
view a sample of Project Case Studies
The UCLA – NUS Executive MBA participants
and company representatives agree on a scope
of work that will result in a complete,
in-depth, strategic business plan at the
behest of an organization’s management.
The plan can involve:
• Launching a new product or service
in an existing market
• Launching an existing product or
service into a new geographical market
• Offering an existing product or
service to a new market segment
• Developing a new product or service
for a specific market segment
• Leveraging existing intellectual
property into new products and/or services
and new
markets
• Providing in-depth analysis of an
organization’s restructuring, reorganization
or acquisition
plans
The business plans generally incorporate
financial, marketing, operational and strategic
recommendations based on extensive
primary and secondary research that
the teams conduct. The plans can include
an analysis of the organization’s
value proposition in relation to the competitive
environment.
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